Peugeot CEO Alain Favey has a bold plan to put style and driving dynamics back at the heart of the brand.
Join deputy editor Felix Page at Stellantis's UK headquarters to hear Favey outline why the UK market is so important to Peugeot's EV strategy, how he'll grow its market share in Europe - and how the brand is very literally reinventing the wheel for its next-generation cars.
He also tells us how Peugeot will rekindle the spirit of the legendary 205 GTi for a new line of hot hatches, and ensure that all future models 'feel like Peugeots', even if they're closely related to cars from other brands.
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I think its a big mistake to only try to remake GTi's as EVs. Sure, they cant sell iCE cars in France with their crazt taxes, but Stellantis is global, and i am sure there are plenty of places around the globe where they can sell a Hot hatch with ICE and a manual box, and will not be able to sell many/any as EVs. Maybe not with Peugeot badge in every part of the world, but we know a lot of Stellantis cars around the world share a huge amount under the skin.
Peugeot should be making GTis until there is no where left in the world you are allowed to buy such a thing. They are never going to be a big percentage of the output, but they will raise the company profile far higher than an EV ever will.
I'd love to drive a car like the Peugeot 205GTi again, but I can't see how you can ever go back. The GTi's appeal came from its simplicity, light weight and edgy throttle adjustable handling, all features which are inappropriate for today's cars. I have no wish to drive a safe, heavy and mo doubt very powerful faxsimily of that fabulous original!