Iconic performance badge could be revived as part of company reinvention
22 January 2010

Peugeot’s iconic GTI badge is expected to to be revived once the company has established its current reinvention.

The firm killed off the GTI badge last year, instead choosing to focus on building sports coupes.

Peugeot axes GTI badgeAndrew Frankel blog: Ditching GTIs is a bold move from Peugeot

However, since then Peugeot has committed to completely reinventing its image, spearheading this process with the launch of the Aston Martin-lookalike SR1 concept design study.

Now company insiders have revealed to Autocar that Peugeot’s new focus on cutting-edge design and improved driving dynamics could eventually lead to the resurrection of the GTI badge for a flagship hot hatch, although such a model is not expected to appear for at least another three years.

“The time has got to be right for another GTI model,” a Peugeot source told Autocar. "We’re working on our next generation of small car platforms, so when we see them in three to four years, who knows?

“At the moment we’re focusing on pushing the new 3008 and 5008 models and they’re important in showing what Peugeot is now about. It’s a whole new era for Peugeot and we’re open to trying new things in the future.”

The source said Peugeot needed to first re-establish itself as a brand that made driver’s cars before going back into the hot hatch market. They were also keen to stress the need for market conditions to be right to justify a case for a new hot hatch model.

Since the iconic 205 GTI and 306 GTI models in the 80s and 90s, Peugeot hot hatches have fallen flat and dynamically been a far cry from their original predecessors.

Peugeot’s turbocharged 1.6-litre THP engine, also used in the Mini range, can be cranked up to produce more than 200bhp and is likely to feature in any future Peugeot hot hatch. The firm’s 207 replacement, currently known as 208, is tipped for a 2012 launch and this could be the used as the basis for a new flagship GTI model.

Peugeot plans 207 Meeke editionPeugeot rules out WRC return

Peugeot will also aim to cash in on its IRC rallying success with the launch of special edition Kris Meeke model. The 207-based car will be limited to just 250 units all painted white, featuring elements of the Peugeot UK’s IRC livery but no power upgrades.

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Comments
26

19 January 2010

Great news. Just as long as the cars they put the badge on deserve it. While they are at it, can we have a new MI16 too please.

But the best bit of the news is that they are committing them selves to making cars that drive well once more. The recent news about their styling was very welcome, but i am more bothered about how the cars drive. But if they can style cars with the verve or the recently shown SR1 and make them drive well, and put them together properly they will clean up.

19 January 2010

[quote artill]The recent news about their styling was very welcome, but i am more bothered about how the cars drive. But if they can style cars with the verve or the recently shown SR1 and make them drive well, and put them together properly they will clean up. [/quote]

That's a big ask of a company that is so utterly off the boil.

19 January 2010

Sounds good, but also like a company that is completely confused about what it is doing and where it is going. Just a few weeks ago, Peugeot execs were saying that making GTIs was not where the company was going, and now it is suddenly part of the plan again.

So what's on the menu for next month - a V12 supercar or a rickshaw?

19 January 2010

If the resulting models are more than vaguely warm, I'll be amazed.

Peugeot seem to have 'jumped the shark' about 15 years ago as far as performance cars go, and once a car company gets out of the habit, it's hard to get back in to it.

19 January 2010

"Peugeot will also aim to cash in on its IRC rallying success with the launch of special edition Kris Meeke model. The 207-based car will be limited to just 250 units all painted white, featuring elements of the Peugeot UK’s IRC livery but no power upgrades." Autocar

That's just wrong, the marketing effort isn't worth it from peugeot for just 250 cars and it cheapens what is an awesome machine(IRC car), if they are going to do it put in the 1.6 engine give it to the boys in the motorsport team and crank it to 200+ hp then even if you make a loss on every one of them you can write it off as a marketing expense thats really worth it.

19 January 2010

Right Peugeot, listen... once and once only:

Small, Light, Responsive, Farty - no 10 zone climate control, no sat nav, no 20" rubber, no silly 9 speed gearboxes - go look at an old 205GTi and just do it again.

19 January 2010

Peugeot don't seem to know where they're going. Firstly they say they won't be doing any more GTI's, now they say they will.

The other week they were heralding a new design direction, without the gaping front grille, yet the still to be released RCZ, of which they have high hopes has...a gaping front grille.

19 January 2010

Sadly, there'll never be another 205 1.9 GTI - one of the best cars ever produced - or a Peugeot that embodies its spirit. I wish there could be, but I'm afraid they'll simply produce another woolly, flaccid blob of a car.

It's striking how the character of companies changes over time, effected by the shifts in markets and technology. Where, in the late-80s and early-90s, Ford cars seemed to trail the best with stale designs while Peugeots reeked of excitement and flair, the reverse is now true.

Maybe the adverts currently on telly signal a shift-up of Peugeot's efforts to be individual and inspiring once again, but it will require that the company does something visionary, as Ford has for the past ten years or so.

Chasing Volkswagen's cosmetic build quality as a primary concern is simply going to lead to failure. In my opinion, the basis of Peugeot's recovery must be partly through increased reliability and value, but most importantly through chassis design, as without those, developments in any other area of packaging will not be enough to convince buyers to turn away from the leading brands.

19 January 2010

[quote Challenger440]

Right Peugeot, listen... once and once only:

Small, Light, Responsive, Farty - no 10 zone climate control, no sat nav, no 20" rubber, no silly 9 speed gearboxes - go look at an old 205GTi and just do it again.

[/quote]

+1 from me.

Sadly we both know it won't happen. It'll be 1300kg, DSG gearboxed, plus all that other stuff. And priced at £18k+. But hey, what matters? As long as the glove box opens with the sigh of an angel and the dash lights up blue...

  • If you want to know about a car, read a forum dedicated to it; that's a real 'long term test' . No manufacturer's warranty, no fleet managers servicing deals, no journalist's name to oil the wheels...

19 January 2010

The source said Peugeot needed to first re-establish itself as a brand that made driver’s cars before going back into the hot hatch market.(quote)

That would be very welcome.

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