This is Ascari's answer to the Ferrari Enzo FXX and Maserati MC12 - the A10. And the Banbury firm claims it's the world's fastest roadgoing production car around a racetrack.
The A10 has 625bhp on tap but because of carbon fibre bodywork, it weighs around 1200kg. That results in a 0-60mph time of 2.8secs, with 100mph reachable in six seconds.
The car clearly shares DNA with the regular KZ1 Ascari, but it does feature new body panels, a reworked version of the current engine, revised suspension and new brakes. The option list includes remote central locking, electric windows, climate control and an alarm system - although presumably these add a few precious kilos to the car's dry weight.
Only 10 A10s will be built, each costing £350,000. That sounds steep, but it's a third of the FXX's £1m-plus pricetag...