A 780+bhp Ford Fiesta will be driven by double world rally champion Marcus Gronholm in this year's Pikes Peak hillclimb, as part of Ford's plans to market the car in the US.
The Fiesta is due to go on sale in the US next year, and Ford is currently promoting it through a series of marketing initiatives. As well as the entry in Pikes Peak, it has lent 100 Fiestas to internet bloggers in order to create interest in the car, calling the project the Fiesta Movement.
"The Pike's Peak event is another step forward for the new Ford Fiesta as a core vehicle in Ford's future global motorsport aspirations," said Ford's director of global motorsport business development, Jost Capito.
Gronholm has previously driven the Fiesta in European Rallycross events, where he has taken race wins since semi-retiring from the World Rally Championship. It is run by the Olsberg Motor Sport Evolution team from Sweden. A second Fiesta will be driven on the event by team owner and four-time Swedish rally champion Andreas Eriksson.