There were 472,300 visitors at the London motor show over the two-week period
4 August 2008

An impressive 472,300 people visited the London motor show over its two-week running period, organisers told Autocar.

The show, which took place at London’s ExCel centre for only the second time, welcomed 14% more visitors than in 2006.

Its interactive activities proved particularly popular, with 6000 people taking up Mazda’s Zoom-Zoom challenge and over 25,000 trying Land Rover’s Ultimate Experience.

Although ExCel organisers originally set themselves a target of 500,000 visitors, the show is being seen as a success.

Kirsty Perkinson, show organiser said: “We had record numbers of people coming to the Show, helped by the fantastic weather, the broad range of interactive activities on offer every day and the number of world premieres on display. Visitors, exhibitors and media have all given excellent feedback, citing the quality, variety and interactivity the Show has to offer.”

London’s ExCel has a deal to host the motor show until 2010, but some commentators have already expressed concern about the relatively low number of new car launches this year.

However the organisers insist that according almost all the car makers that attended the show are reporting increased leads and more test-drive requests as a result of their stands.

Will Powell

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