Japanese luxury brand wannabe Infiniti might not be at the Geneva motor show, but it’s gearing up for its European launch nonetheless.
Nissan’s sportier equivalent of Lexus will launch in the UK with a four-model line-up, all available from autumn 2008.
The range will include the BMW 3-series challenging G35 saloon and coupe, a new X3-sized 4x4 and the company’s flagship, the FX45, a dramatically styled coupe-look 4x4.
“Our distinguishing points will be really strong styling, a range of high-output engines and sporty handling, which makes Infiniti more like BMW than comparable Lexus models,” said Brian Carolin, Infiniti’s most senior executive in Europe, who is at the Swiss motor show.
Crucially for Infiniti’s success in Europe, a high-output, sub-3.0-litre V6 diesel with between 200 and 250bhp will also feature from autumn 2009.
As Toyota did with Lexus, Nissan will establish a separate Infiniti dealer network in the UK, to be run by one of the country’s biggest dealer groups.