Currently reading: Ferrari boss: we need to reconsider the California
Sergio Marchionne isn't happy with the positioning of Ferrari's entry-level, open-top sports car
Richard Bremner Autocar
News
1 min read
8 March 2017

Ferrari boss Sergio Marchionne has been openly critical of the company’s entry-level California coupé-convertible at a Geneva press conference, suggesting that the model "has a hard time seeing itself as a full-blown Ferrari" and that it needs to be reconsidered. "This is the biggest topic of conversation at Ferrari right now," Marchionne added.

The California was originally conceived as a Maserati project from the era when Ferrari directly owned that company. However, the car’s complexity meant that it was not viable at a Maserati price, which had to sit below the Ferrari range.

Development of the car was well advanced, however, and, as predicted by Autocar, it instead emerged bearing a prancing horse badge and carrying a higher price but with capabilities that fell somewhat short of Ferrari’s high standards.

The revised California T addressed some of the issues and the upgraded car earned more critical praise than the original version. However, while not suggesting that the model be dropped, Marchionne appears to be suggesting that a major reappraisal of the California's role and character are under way.

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david RS 8 March 2017

Nowadays the California

Nowadays the California should be a SUV.
max1e6 8 March 2017

Ferrari has made several

Ferrari has made several mistakes with the California. It shouldn't have that heavy, expensive automatic metal folding roof. The California T shouldn't have its engine torque output limited artificially. It should be offered with a 6 speed manual gearbox.
manicm 13 March 2017

[quote=max1e6]Ferrari has

max1e6 wrote:
Ferrari has made several mistakes with the California. It shouldn't have that heavy, expensive automatic metal folding roof. The California T shouldn't have its engine torque output limited artificially. It should be offered with a 6 speed manual gearbox.
In which case nobody would buy it. It has sold extremely well.
giulivo 15 March 2017

[quote=max1e6]

max1e6 wrote:
It should be offered with a 6 speed manual gearbox.
It was, for a three year period. It sold all of two cars, curiously both in RHD form. A sure-fire future collector item, but never a commercial success, hence it got dropped.
supermanuel 8 March 2017

Marchionne is such a .....

For someone who is supposed to be an experienced CEO, he really should refrain from slagging off his own product, at least until it is no longer in the showroom.

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