Sergio Marchionne isn't happy with the positioning of Ferrari's entry-level, open-top sports car

Ferrari boss Sergio Marchionne has been openly critical of the company’s entry-level California coupé-convertible at a Geneva press conference, suggesting that the model "has a hard time seeing itself as a full-blown Ferrari" and that it needs to be reconsidered. "This is the biggest topic of conversation at Ferrari right now," Marchionne added.

The California was originally conceived as a Maserati project from the era when Ferrari directly owned that company. However, the car’s complexity meant that it was not viable at a Maserati price, which had to sit below the Ferrari range.

Development of the car was well advanced, however, and, as predicted by Autocar, it instead emerged bearing a prancing horse badge and carrying a higher price but with capabilities that fell somewhat short of Ferrari’s high standards.

The revised California T addressed some of the issues and the upgraded car earned more critical praise than the original version. However, while not suggesting that the model be dropped, Marchionne appears to be suggesting that a major reappraisal of the California's role and character are under way.

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Comments
7

8 March 2017
You need to RE-consider selling old fashioned, over weight, over sized 80's relics!

 

Hydrogen cars just went POP

8 March 2017
What he really means is he's not happy that people with a lesser budget can actually afford to buy a new California. Expect the major reappraisal to have a major reappraisal price tag too.

8 March 2017
For someone who is supposed to be an experienced CEO, he really should refrain from slagging off his own product, at least until it is no longer in the showroom.

8 March 2017
Ferrari has made several mistakes with the California. It shouldn't have that heavy, expensive automatic metal folding roof. The California T shouldn't have its engine torque output limited artificially. It should be offered with a 6 speed manual gearbox.

13 March 2017
[quote=max1e6]Ferrari has made several mistakes with the California. It shouldn't have that heavy, expensive automatic metal folding roof. The California T shouldn't have its engine torque output limited artificially. It should be offered with a 6 speed manual gearbox.[/quote] In which case nobody would buy it. It has sold extremely well.

15 March 2017
[quote=max1e6] It should be offered with a 6 speed manual gearbox.[/quote] It was, for a three year period. It sold all of two cars, curiously both in RHD form. A sure-fire future collector item, but never a commercial success, hence it got dropped.

8 March 2017
Nowadays the California should be a SUV.

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