Winners 2025

Digital 2025

Molly Morrell has risen through the ranks quickly at Ford Pro since she joined as a digital and product innovation graduate in 2022, having gained a master’s degree in design engineering from Imperial College London. Within Ford Pro, she progressed through several roles before her promotion to CX (customer experience) metrics specialist in September 2024. Her achievements include launching six customer experience surveys across seven European markets, developing a closed-loop feedback system and championing two-way integration between Medallia and Salesforce. She also collaborated on AI-powered insights that significantly reduced reporting time for product teams. Morrell’s manager praised her "innate leadership, innovative mindset and commitment to excellence", noting her proactive development of new processes for supplier relations. Her AI-powered verbatim summarisation tool, developed with Ford's MarTech team, is projected to save 254 days annually in manual reporting time.

 

Digital 2025 nominees

Minjoo Cho, Ford Motor Company

Minjoo Cho brings a unique blend of engineering expertise and design sensibility to her role at Ford, drawing on her MSc in industrial design and BSc in electrical engineering from the Korea Advanced Institute of Science and Technology. Her diverse career spans Samsung Electronics, Indeed Innovation in Germany and now Ford in the UK. Since joining Ford in 2021, she has pioneered software that enables dealers to identify emerging maintenance issues before they become critical, which significantly reduces vehicle downtime for commercial fleets. Cho also developed a prototyping framework that streamlines processes for Ford teams working with combined physical and digital tools. Her line manager praised her rare talent for making technical questions "tangible and actionable while keeping human-centered design at the core".

Tegan Coleman, Bentley Motors

At just 25, Tegan Coleman has rapidly progressed from digital HR apprentice to senior application analyst at Bentley Motors, where she supports business-critical HR systems across diverse technologies. Her journey began with a degree apprenticeship in digital and technical solutions at Manchester Metropolitan University, which she completed while working full-time. Despite being told she lacked the necessary soft skills for advancement, Coleman proved doubters wrong by achieving manager-level status at a remarkably young age. Her technical expertise and leadership were recognised with the Highly Commended Award at the 2022 Tech Gold Industry Awards. Beyond her core role, Coleman led the implementation of diversity and inclusion data into Bentley's HR systems and serves as a workstream lead for BeUnited, Bentley’s employee-led network that fosters inclusion and supports ethnic minority colleagues.

Laura Dusik Garrett, Bentley Motors

Laura Dusik Garrett has forged an impressive international career spanning telecommunications and automotive technology, which enables her to bring valuable cross-industry expertise to her current role at Bentley Motors. With a master’s degree in business administration from Warsaw University, she progressed through software leadership positions at Ericsson, JLR and McLaren before joining Bentley in 2023. There, she manages all software work products across vehicle development programmes, including the company's first battery-electric vehicle, while coordinating with multiple Volkswagen Group brands. Her previous achievements include delivering JLR's first phone projection portfolio, featuring Apple CarPlay and Android Auto, and managing over-the-air update capabilities for the McLaren Artura. She secured her current role when she was six months pregnant and returned to work just two months after giving birth. She now focuses on implementing new over-the-air technology processes for Bentley's electric vehicles while supporting the brand's sustainability goals.

Laura Keaveney, Stellantis

Following in her father's footsteps, Laura Keaveney began her automotive career as an aftersales customer advisor at Robins & Day Manchester in 2019. After two years, she moved to Stellantis as a website graduate, working across the Peugeot, Citroën, and DS brands, before being promoted to web content and customer journey manager in 2024. Keaveny, who has a modern language degree background, has successfully overseen multiple website migrations and SEO strategies while collaborating with communications and commercial teams to optimise the online purchasing experience. Her introduction of cross-departmental workflows has increased configurations and leads, earning recognition from multiple marketing channels. Keaveney’s extensive knowledge of websites and back-office systems has made her the go-to person for campaign support and implementing urgent fixes.

Maria Mattos, Renault Group UK

Maria Mattos brings extensive automotive experience to her role at the Renault Group, where she's implementing a "human first, digital to support" customer experience strategy. A previous Rising Star recipient while at Audi UK, she continues to advance her career after completing the Volkswagen Group's talent programme. Her pioneering Customer Champions initiative ensures customer-focused decision-making across the Renault Group by establishing champions in every department and retailer. This has gained industry recognition, with Mattos presenting it at customer experience summits throughout the UK. Currently leading the digital aftersales project and implementing mixed-reality technology in Dacia showrooms, Mattos has also created comprehensive training documentation that significantly reduces onboarding time for dealer teams. Her manager praised her "perfect balance of steely determination and methodical approach with skill and warmth to engage stakeholders”, marking her as a future leader within the Renault Group.

Sabina McGovern, Ford

Sabina McGovern has rapidly established herself at Ford after gaining her MSc in information technology and MA in anthropology from the University of Aberdeen. Following an internship with Ford's European vehicle order management team, she was invited to return as a junior front-end developer, a role at which she has excelled despite not having a traditional coding background. Her pioneering B2C device analytics project, which she single-handedly researched and presented to more than 200 colleagues, has transformed testing strategies to cover 70% of Ford's customer base. Beyond her technical role, McGovern actively champions STEM initiatives as a Code First Girls ambassador and she co-leads Girls in Tech events.

Her line manager praised her "dedication, adaptability and quick learning".

 

Srilakshmi Ramesan, Ford Motor Company

Srilakshmi Ramesan joined Ford in October 2023 after completing her MSc in robotics from the University of Sheffield with distinction. Her role on the platform engineering team for EU e-commerce leverages her expertise in software engineering, cloud computing and artificial intelligence to support more than 30 products across 13 European markets. She has spearheaded the migration of products from on-premises to Google Cloud platform, creating frameworks that improve scalability and security while providing a blueprint for other teams. Ramesan is also part of Ford's AI task force and is developing an AI-powered chatbot for the European market. Her manager cited her ability to "analyse any given situation from a multitude of vantage points"  and noted that she has made "a great splash in all things platform team". Recently recognised as a Ford Top Achiever, Ramesan actively champions women in technology while pursuing her ambition to become a leader in automotive AI.

Elizabeth Scott, Greenhous Group

Elizabeth Scott has built her marketing career between Greenhous Group and Clear Marketing agency, returning to Greenhous in 2024 as a digital specialist after previously serving as its marketing executive from 2021-2023. With a BA in business and marketing, she manages digital marketing for a national company that spans 13 brands, for whom her strategic SEO practices have increased site conversions and traffic by at least 40% in just five months. She has successfully brought on board two new brands – Motorhous Scotland and Lumen Corvette – outranking competitors from launch. Her manager highlighted her "strategic vision and data-driven approach", which has "significantly boosted lead generation, customer engagement and overall brand visibility". Scott aims to become a digital marketing manager within five years.

Anna Wieclaw, Ford

Since joining Ford’s graduate scheme in 2015, Anna Wieclaw has built an impressive decade-long career at the company. With a master's degree in technical physics and software development qualifications from the Makers Academy, she has progressed from business analyst to her current leadership role, where she implements Salesforce Service Cloud across Ford Pro and Ford retail contact centres. Her technical expertise has significantly improved customer service operations, with her Salesforce implementations supporting more than 250 users across the UK and North America, and case-handle time has been reduced by 10% in the US. Wieclaw has also played a pivotal role in Ford's e-commerce evolution, supporting online sales launches for key vehicles such as the Mustang Mach-E and Bronco. Recognised as a Ford Top Achiever four times, she combines technical leadership with mentorship, conducting Java training sessions and building psychological safety within engineering teams. Her manager said she is "relentless in her quest to improve her skills" while "succeeding impressively in a traditionally male-dominated role."

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