The similarly conceived Mini, Fiat 500 and Citroën DS have all become sub-brands in their own right

Vauxhall is open to expanding the Vauxhall Adam line-up to encompass several different models should the initial three-door be a success. 

The similarly conceived Mini, Fiat 500 and Citroën DS have all become sub-brands in their own right, and Vauxhall chairman Duncan Aldred said there were “clearly a few thoughts about the potential of the Adam”.

But he cautioned: “You have to be very careful that you do not push things too far. Each one has to be as good as the base car that it is derived from. If it is not, you eat away at the brand image of that vehicle and it ultimately becomes less attractive.”

 

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Vauxhall Adam

Is the Vauxhall Adam supermini special enough to provide an answer to the Fiat 500 and Mini, or merely an exercise in style and marketing?

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Comments
17

24 July 2012

How much for it?

24 July 2012

I still can't get over the name.

24 July 2012

Fidji6 wrote:

I still can't get over the name.

I can. It isn't great, but I like the car more. 

24 July 2012

The founder of the company was Mr. Adam Opel, hence the name - Adam!

The official name of the company is (if GM did not changhe it) Adam Opel AG. Check underneath of your Astras bonnet.

PAA

25 July 2012

You're right, kind of weird for a car but you get used to it. My name is Adam so it makes me like it a bit more.

24 July 2012

... It should've been called "Junior" ...

24 July 2012

Suzuki QT wrote:

... It should've been called "Junior" ...

The trouble with "Junior" is that the name implies "minor" (although that worked well for the original Morris car), "inferior", "lesser", "subordinate","immature" or "lesser", none which have great connotations, particularly if Vauxhall/Opel see this an an up-market small car or even as a sub-brand, like Citroen's DS cars.

The more I look at this car the better it looks, it will be interesting to see it in the metal eventually.


Enjoying a Fabia VRs - affordable performance

24 July 2012

Do you think they wll make a fast one the Adam R-S or the adam sprint or adam s sorry the Adam VXR Hey watch that adam go. Look at his adam I love my Adam I want that adam

BJN

13 October 2012
I have found this article very exciting. Do you have any others on this topic? I am also sending it to my friend to enjoy your writing style. Thanks

 

web marketing

24 July 2012

i'd be tempted for a vxr version of this car for the other half

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Our Verdict

Vauxhall Adam

Is the Vauxhall Adam supermini special enough to provide an answer to the Fiat 500 and Mini, or merely an exercise in style and marketing?

Find an Autocar car review

Driven this week