More than 200 pre-orders for the Peugeot RCZ R have already been received in its first fortnight on sale.
Peugeot originally forecast to annually sell in the region of 300 to 350 examples of the 267bhp RCZ Rs.
The new car is the most powerful road-going Peugeot in history. Most of the car's buyers are existing RCZ owners looking to trade up to a more powerful and evocative model, with the others being traditional early adopters.
"The forecast was based on market analysis of equivalent cars," a Peugeot spokesman told Autocar. "The RCZ R is really the missing piece in our jigsaw; it's a halo model with a powerful engine that our competitors have always had in their ranges.
"Sales are now expected to be significantly higher than expected. We could sell lots, but we don't want to flood the market and harm residual values."
In order to ensure that the RCZ R's residuals remain as strong as possible, a limited number of demonstration models will be offered to dealerships.