Mollie Deacon

General manager, Citroën Burton, Vertu

Mollie Deacon has been named both the sales category and overall winner of Autocar Great Women Rising Stars 2025 for demonstrating exceptional ability after a meteoric ascent through the ranks at Bristol Street Motors, now Vertu, since 2018.

Beginning as a sales executive, she progressed to business manager and sales manager roles before becoming branch manager in 2023 and achieving her current general manager position just six months later. Having completed both management development and general manager development programmes at Vertu, she has driven impressive results in EV sales, with her team achieving a 30% EV mix despite market hesitation.

Her dealership leads the division in people metrics, from training statistics to staff retention. “Mollie has worked tirelessly to grow and develop herself in the motor trade,” said Vertu head of marketing Nicola Thompson, who also noted Deacon’s success in breaking through barriers in a historically male-dominated industry.