Winners 2023

HAQUE WAS PROMOTED last year to her current position, in which she leads projects that use connected-car data in order to generate revenue, or help to create better cars, or a combination of both. She joined JLR in 2019 to set up a new data science team in Manchester with a colleague and that team has now grown to nearly 40 people serving JLR around the world. She’s also analytics lead for JLR’s Women in Engineering committee.

PETER BEGAN HER automotive career as an intern at Porsche within its V8 turbo production facility, but at Nissan Sunderland her work is to use digital data to make manufacturing there more efficient. Since joining in 2022 from consultancy Accenture, she and her team have helped to cut electricity use by 14% through the creation of a series of dashboards to understand energy use and report performance. Her five-year vision for energy efficiency digitisation has been adopted by the site services team as the new digital strategy blueprint for energy use in Sunderland.

MARTIN’S JOB DIGITALISING parts of the car sales process and improving the buying experience didn’t exist before she was appointed in 2020. The role was created for her after her talent was judged by national franchise director Neil Ferguson to be worth keeping after her previous admin role was to be axed amid Covid redundancies. Her innovative work has resulted in better relationships with car-buying platforms and brands – for example, converting Renault UK sales leads from 3% to 10%.

BIDDABLE MEDIA IS advertising on social media and search engines bought via real-time bidding and Otsa’s knowledge of that is “second to none”, said Claire Bell, head of diversity and inclusion at dealer group Pendragon, in nominating her. Otsa joined the company in 2018 and moved to her current role in 2019. Standout figures from Otsa’s work include a Ford campaign that increased paid social media by 79%, generating 85% more link clicks and increasing ‘high-quality’ sales conversions by 41%. “Her reputation is growing to the point that retailers and fellow marketing leaders across the group are starting to reach out to Eneli for support,” said Bell.

BOGANYI IS RESPONSIBLE for helping customers to connect better with Toyota digitally by developing online sales channels and the Toyota customer app. She joined Toyota in 2021, after spells at Ineos Automotive and Rolls-Royce within network development, and was quickly promoted to this senior role after winning the trust of senior staff. “Dora is highly regarded across the company. She has already contributed to a number of pan-European developments,” said Paula Cooper, director of Toyota GB’s ConsumerOne unit, in nominating her.