Usha Raghavachari was promoted to this position launching start-up ideas and companies within Ford in 2019 after moving from her previous position as Ford’s marketing director, for BEVs in China & Asia Pacific Region. Her stint overseeing EVs in China came in 2017 after serving as director of marketing for Ford in the Asia Pacific region out of Shanghai. She had been European head of marketing communications for the brand until moving to China in 2016. Her 22-year Ford career started in fleet communications in the UK.