Describe, in no more than 500 words an idea or innovation that would improve the UK automotive business.
Design/Engineering that improves or enhances vehicle performance
Systems/Approaches that will aid transport and infrastructure
Ideas that draw on the connected vehicle and the opportunities this brings
Improvements to the sales process
Ideas that improve safety through better awareness
Ideas that help UK (and world) reduce emissions from automotive and reach low carbon targets
Ideas that enable individuals to reduce carbon footprint whilst using vehicular transport to get from A to B
Ways of improving the ownership experience, sales process or aftermarketMarketing/communications ideas that help launch new products, extend the product cycle, help manage demand, shift value perceptions, simplify the customer journey, build dealer support, or help consumers make more responsible choices.
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