It’s difficult question to broach: how do you ask the designer of the BMW X1 Concept whether he knows what everyone else is thinking? “Adrian van Hooydonk, chief designer at BMW: do you realise that you’ve created another car apparently trapped underneath a fallen ugly tree?”
And to his credit, van Hooydonk swatted it with diplomatic ease. “Actually, I think we’ve created a pretty car,” he said. He then went on to point out that the X1 had to look like a contemporary BMW; it had to share the brand’s SUV design DNA; it had to be smaller than an X3 and yet muscular- and powerful-looking; and that beauty was in the eye of the beholder anyway, so he didn’t much care whether I thought it was a spudder really.
Correct answer, Adrian; top man.