Jaguar Land Rover's electric crossover project is certainly an exciting one, and no doubt JLR’s bean counters have been encouraged by the relative success of the Jaguar I-Pace in Europe.

But this remains a vehicle that needs to be made to ensure the brand meets impending emissions targets without incurring hefty fines, rather than being a model that’s likely to give JLR a much-needed volume boost.

What’s more important is the execution of the product, not only so it’s competitive with the ever-growing range of electric SUVs from premium rivals, but also as a demonstration that JLR can still deliver an outstanding, well-engineered car that is unaffected by the brand’s recent financial difficulties.

Land Rover’s engineers must at least attempt to translate some of the I-Pace’s impressive on-road dynamics to a Land Rover EV, and that will no doubt be helped by having a lower centre of gravity than the brand’s other products.

It’s still likely to weigh well in excess of two tonnes, however.

On the flip side, rolling comfort is arguably more important for this model than it is for the Jaguar, and Land Rover customers already have high expectations there.

What’s encouraging is that car makers are embracing the idea that electric motoring is ideal for the luxury segment.

Smoothness, ease of driving and unbeatable mechanical refinement are key to this.

On the other hand, this could be Land Rover’s least outwardly capable off-roader, which may upset some purists.

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