The Rolls-Royce Sweptail, a one-off custom model costing a reported £10 million - the most expensive car yet commissioned - is enough reason for any high-end maker to get into the game.
In the same way it suits Rolls-Royce’s clientele, Bentley customers are obvious targets for bespoke models costing upwards of £1m.
But Bentley has had a tough few years, and has prudently focused on its main product line-up. As CEO Adrian Hallmark told us earlier this year: “Last year was not a great year for Bentley.
"We’d invested a huge amount of money in the previous five years and then launched the products from that investment. We’ve had to restructure and rethink the way we do things.”
The fruits of that labour are starting to pay off with the firm delivering £65m profit in the first three quarters of 2019, plus encouraging launches for the Continental GT and Flying Spur, the latter of which we described as the’ best Bentley ever’ when we drove it earlier this year.
Bentley hasn’t produced a bespoke model since 2002, which was Bentley State Limousine for the Queen. More recently, Mulliner has focused on personalisation; 75% of Continental GTs sold have either Mulliner Style Specification or Mulliner Driving Specification.
Now in a stronger position and celebrating its centenary year, it seems the perfect time for Bentley to revisit its rich history of coachbuilding with Mulliner and develop lucrative side projects which will elevate the Bentley brand to another level.
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ZacharyConnor can afford a bespoke Bentley!!!!
Hey Zach, earning all that dosh you can afford a bespoke Bentley!!!!!!
How so?
I always though that if you had the money you could get a car like this built to your taste?
Yes?!?
You can?!? What's yer point matey?!?