Graffiti artists, presenters from Channel 4’s T4, X Factor contestants – it was not difficult to see the youthful message Peugeot was trying to project when the BB1 concept came to town this week. On the surface the BB1 is a two-door four-seater electric car, measuring 2.5 metres long and with a useful electric range of 75 miles. But what it really represents is a new dawn for Peugeot, especially in the UK.
The car was in London’s Covent Garden at the swanky Hospital Club as part of a tour of a number of different capitals, such as Berlin recently, in a bid to gauge reaction, which could ultimately make or break it as a production car. Speaking with a youthful Jon Goodman, managing director of Peugeot UK, it sounded like the car had a good chance of reaching the showrooms.