I'm just coming to the end of a day in Seoul talking to various big bosses from Kia, and it’s been fascinating.
But ask Kia’s senior bods about the slowing car market and they’ll look you right in the eye and say it isn’t going to affect their plans for world domination one jot.
It’s the sort of unwavering self belief that has seen Hyundai-Kia move from a joke to the world’s fifth-largest car company, albeit jumping one rung when Daimler divorced Chrysler.
And from what I've seen and heard today, I’m prepared to bet they’ll be going considerably further. New models are coming in spades, there’s talk of new factories, a cheap car for China and a Prius-rivalling standalone hybrid to top it all off. The next manufacturer in Kia’s sights is VW.
There’s a long way to go, but if I worked on the top floor in Wolfsburg, I’d be worried.