How excited are you at the prospect of Bowler and Land Rover getting together officially?
It’s comforting to have the £145k or £155k you are going to spend officially sanctioned by the factory. It's a nice thought as you cross the Nambian desert at full tilt or, more realistically, pick up the groceries in your orange off-roader.
Now I know how branding works, and especially adding value. I notice that Overfinch has a suitably expensive range of super-duper Range Rovers and that’s great. But how about a despecified Landie? I could go along the production line and take out all the superfluous nonsense that passes for essential kit.