While base prices of the Evora have crept up as quality improvements have been fed through, it remains reasonably priced against its opposition, and also serves up a relatively decent amount of standard kit. Bear in mind, however, that the typical residual value of an expensive Lotus is unlikely to match that of what will be a mid-level Porsche.
The base price can also be raised steadily through choosing options. Some of the pain is absorbed by ordering packs rather than individual options, but it's still easy to push the price up. This all leaves the Evora a short distance away from being quite such an affordable GT car as it first appears.
Even with the extra kit added, the cabin is someway off the ambience of a Porsche. And Lotus would do well to offer a few more options, especially on the technology side – the aftermarket stereo, sat-nav and Bluetooth system does not deliver the sort of user experience available in more mainstream rivals.
The same applies to safety kit – there are front airbags for the driver and passenger, but that’s it. It’s all distinctly old-school, a bit like the Ford-sourced key. Lotus should learn from Porsche on this score, not least to boost profitability of every car that leaves the factory – car buyers like options.