As we’ve discovered, the Urus is unlikely to cause its owners too much anguish in purely practical terms. Even on British roads, rolling refinement is impressive and, rear head room notwithstanding, the sound interior ergonomics are broadly comparable with more mainstream rivals, including the Porsche Cayenne Turbo.
As the world’s fastest SUV, the Urus is also priced quite keenly. Costing around £160,000, it significantly undercuts not only the existing entry point to Lamborghini ownership – the Huracán supercar now costs near enough £200,000 – but also the W12-engined Bentley Bentayga Speed, which is the only SUV of comparable performance and eccentricity. On the other hand, the Cayenne Turbo, which shares much of the Lamborghini’s driveline and chassis hardware (if not quite the same dynamic prowess), costs almost £60,000 less, and the same will likely be true for the upcoming Audi RS Q8.
But unusually for a Lamborghini, the Urus also looks set to cling onto its value more doggedly than rivals – notably the Porsche and Bentley, whose respective residual values of 55% and 50% after three years and 36,000 miles can’t touch the 62% managed by the newcomer. The recently announced Coupé version of the Cayenne Turbo is forecast to manage just 48%. In relative terms, it makes the Lamborghini a surprisingly rational purchase.