Range Rover boss says company has "nothing to fear from anyone"
Jim Holder
28 September 2012

The potential to order a £100,000-plus version of the new Range Rover now is evidence that the brand is ready to battle Bentley and Lamborghini for sales according to company boss John Edwards.

The mooted rivals are set to go on sale around 2015 with reported price tags around £150,000. Talking at the Paris motor show, Edwards said that the presence of £100,000 Range Rovers in the range now demonstrated the firm's intention to fight its high-end rivals head on.

"This new car is designed to venture north in terms of price, that's clear," said Edwards. "Now you can easily spec over £100,000 and there is clearly more we can do in terms of choices of leathers, woods, finishes and technology packages.

"Range Rover has nothing to fear from anyone. We have an authenticity in the SUV market that nobody can touch. We are specialists in what we do, we know the market better than our rivals, we have three icons already there in Range Rover, Discovery and Defender and a design classic in the Evoque, and we look ahead with confidence."

Our Verdict

The fourth-generation Range Rover is here to be judged as a luxury car as much as it is a 4x4

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Comments
11

R32

29 September 2012

I agree with mostly everything in the article except the comment about the Evoque being "a design classic".  That car is a munter and will date hideously.

29 September 2012

R32 wrote:

I agree with mostly everything in the article except the comment about the Evoque being "a design classic".  That car is a munter and will date hideously.

I agree too. There masters at what they do. But like you, i'm not sure you could label the Evoque as a design 'classic' or 'icon' for that matter, it's maybe a bit early to start talking in those terms. That aside, initially i wasn't that struck on the Jaguar XF, i didn't seem Jaguar-ish, if that makes sense. Now, i love them, and think there as fresh today as they were back in '08. 

29 September 2012

R32 wrote:

I agree with mostly everything in the article except the comment about the Evoque being "a design classic".  That car is a munter and will date hideously.

About what I would expect from Autocar these days. Everything by JLR is automatically described/rated as a "design classic", "beautiful", "best ride/handling", "best in class" etc etc.

29 September 2012

R32 wrote:

I agree with mostly everything in the article except the comment about the Evoque being "a design classic".  That car is a munter and will date hideously.

The Evoque has won over 100 awards. It has sold 80,000 in 9 months. A lot of journalists and buyers do not agree with you.

30 September 2012

Jaguar Land Rover do seem to have raised their game a lot in the past few years and some of their current vehicles are genuinely great cars. However, this constant praise by Autocar reeks of insincerity, just write unbiased reviews and let their products shine on their own merits.

 

30 September 2012

Yes, I don't get it with the Evoque haters, they are selling so many in South Africa and it's a magnificent looking car.

30 September 2012

Oh, I get it why the Evoque is loathed - because Posh endorsed it. You Brits are such are lovely bunch aren't you??

30 September 2012

"...upcoming Bentley and Lambo SUVs". Bentley and Lamborghini SUVs? God help us what a dreadful prospect! (glossing over the use of "upcoming" rather than "forthcoming")

  • If you want to know about a car, read a forum dedicated to it; that's a real 'long term test' . No manufacturer's warranty, no fleet managers servicing deals, no journalist's name to oil the wheels...

1 October 2012

The Evoque is NOT a 'design classic' - it's a restyled Freelander. Defender and original Range Rover ARE design classics.

1 October 2012

I dont really believe Bentley or Lamborghini SUV's will be a success, someone who currently owns either of them, who wanted an SUV would probably buy a Range Rover because they do what it says on the tin, but it appears if there is a niche VAG want to fill it, and if there isnt one they will make one..It just isnt right for the history of theses great sporting Maques to be lumbered with the school run brigade, because thats where they will end up..

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