The perceived quality of Mazda's interiors is an area the company would most like to improve, according to chief designer at Mazda’s R&D centre, Peter Birtwhistle.
“If you sit in a Volkswagen Polo you get a really good sense of quality,” he said.
Mazda hopes to raise its standards to that of the VW, but did comment that its pricing would be affected.
“Using better materials of course means that prices may rise slightly and we must balance that without compromising our position in the market as a value brand,” Birtwhistle continued.
The revised Mazda 2, launched earlier this month, has been criticised for its interior finishRead Autocar's first drive of the revised Mazda 2.