July began with full details of the Evoque, Range Rover's baby fashionista. It sported the sharp, edgy looks of the LRX concept and used the Freelander's underpinnings in order to provide both front and four-wheel-drive variants. Its whole purpose was to broaden the brand's appeal, and with Victoria Beckham publicly involved in its design process, it was sure to attract a different audience.
Renault also unveiled a new look in the shape of the DeZir concept. The electric sports car hinted at a more dramatic design language for future models, with the Clio due to be first to showcase it. The French weren't done with summer reveals, either, as Peugeot took the covers off its new 508 saloon. Reaction to it across the automotive world seemed pretty positive. With an estate, a four-wheel-drive diesel hybrid model and a well balanced design, Peugeot looked to be on to a winner.
Peugeot wasn't alone in using electric rear axles for four-wheel drive. It turned out that Ford is also considering it for the next-generation Focus RS. That was not, perhaps, what every enthusiast wanted to hear, but the speculation was that it would still have more than 300bhp.