Blue Oval promises to 'reclaim rightful place as off-road vehicle leader' with two new models due in 2020

The Ford Bronco nametag will return to production with a new global SUV model that could go on sale in Britain from 2020 to rival the Jeep Wrangler.

The off-roader will be launched alongside a new small SUV, which is set to be Ford's rival to the Jeep Renegade, as the firm bids to 'reclaim' the off-road vehicle market.

The two new machines were confirmed as part of a major model SUV offensive for the North American market that will involve Ford relloacting $7bn of capital (£5bn) from cars to SUVs. Ford has not revealed details of either, but the company's global markets president Jim Farley said: “Ford helped start the off-road phenomenon and has majored in off-road capability for decades – from the Bronco to the Raptor. Now, we’re ready to reclaim our rightful place as the off-road vehicle leader.”

Confirmed at the Detroit motor show last year, the future Bronco is described as a "no compromise midsize 4x4”, suggesting it’ll be more rugged than Ford’s current SUV offerings. It’ll be built on the same platform as the next-generation Ranger pick-up, which is due to arrive in 2019.

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Production for the last Bronco model ceased in 1996, 30 years after the name was introduced to the American market. The future SUV is described by Ford as a global model, meaning Britain could be one of several markets outside of the USA to get it.

No technical details of images for either future model have been released. The last design for a Bronco came with a 2004 concept (pictured above).

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Comments
10

9 January 2017
...You better watch out, you better beware. If it's a corker, and not like these pics, JLR are going to wish they had been on the ball in releasing the new Defender. Ford ARE going to take a good portion of their sales. It's your own fault, JLR, you've taken too damn long!

16 March 2018
Bazzer wrote:

...You better watch out, you better beware. If it's a corker, and not like these pics, JLR are going to wish they had been on the ball in releasing the new Defender. Ford ARE going to take a good portion of their sales. It's your own fault, JLR, you've taken too damn long!

 

I think you’re right. JLR have abandoned this segment and Ford are doubling up.

A34

16 March 2018
Bazzer wrote:

...JLR are going to wish they had been on the ball in releasing the new Defender. ... It's your own fault, JLR, you've taken too damn long!

Ford, Toyota, Mitsubishi etc already own the post-Defender market. It’s called the pickup, and the fact this Bronco is a Ranger with an estate body says all you need to know...

9 January 2017
Now that's what I call a real 4x4 , a proper meaty vehicle the like of,manufacturers have stopped building for poncy useless crossovers,bring in on just hope that the Blue Oval will bring it to Blighty. Don't mess it up with daft Titanium or Vignale versions.this may well sell as JLR have abandoned the sector that the Defender occupied for so many years. While they're at it what about the F-150 for sale in Europe drop a diesel engine in it,might give some of the established players in the pick-up market something to think about

9 January 2017
ianp55 wrote:

Now that's what I call a real 4x4...

Ford are hardly leading the field here, the Toyota FJ Cruiser has come and gone and while its a nice idea, the 'retro' theme is rather fickle - witness the FJ Cruiser, PT Cruiser, Prowler, last Thunderbird, Chevy SSR and HHR, the newer New Beetles don't appear as prevalent as the earlier ones and even Mini has learnt that the concept can only be taken so far.

10 January 2017
k12479 wrote:
ianp55 wrote:

Now that's what I call a real 4x4...

....ones and even Mini has learnt that the concept can only be taken so far.

The Mini has never been so diverse and so successful. Anyhow it's only a name, the new Bronco is nothing like the old one and I hope it proves to be popular because I'm fed up with the airy fairy Mercedes and LJR attempts

typos1 - Just can’t respect opinion

10 January 2017
xxxx wrote:

The Mini has never been so diverse...

How so? The range has been rationalised - the Coupe, Roadster and Paceman all killed off. Recent figures have been good, but then they have been across the industry. The problem for a brand like Mini is it can't stretch too far (as demonstrated by the rationalisation) meaning you can't retain customers as they grow up, marry, have families and instead have to keep attracting young ones, but newer generations don't tend to follow their predecessors. Nor can you drastically change the design and go contemporary because then you have no USP left.

9 January 2017
Was that 2004 concept built out of Lego!

10 January 2017
I think they asked Mitsubishi to design it.

22 January 2017
That looks amazing. Let's hope the production version remains faithful to this concept, and also available in RHD for the UK
Ian French Huddersfield

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