Toyota continues to outsell the Honda Insight in Japan
12 November 2009

In the Toyota Prius versus Honda Insight hybrid sales showdown in Japan, it is the Prius which continues to dominate.

In October, the Prius was Japan's number one best-seller for the sixth consecutive month. Toyota's third-generation model put 26,918 units on the board, while the Insight was down in ninth place with 7074 units.

Toyota Prius road testHonda Insight road test

The Insight, the first hybrid to top Japan's sales charts this April, is also now regularly being outsold by the Fit (Jazz) in the country too.

The Fit was Japan's second biggest seller in October with 15,444 units. Nonetheless, Honda isn't concerned about the Insight's flagging sales.

First, the sales target for the Insight is set at 5000 units per month, so Honda's hybrid is still actually well ahead of schedule.

Second, the Fit is still a very competitive all-rounder, especially in terms of mpg, utility and pricing, and is on the market for much less than an Insight. Therefore Honda is happy the Fit is where it is and the Insight is more than living up to expectations.

Our Verdict

Toyota Prius

The Toyota Prius is an easy and very visible route to greenness, even if its reputation as the minicab of choice for UK drivers is now impossible to shake off

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Our Verdict

Toyota Prius

The Toyota Prius is an easy and very visible route to greenness, even if its reputation as the minicab of choice for UK drivers is now impossible to shake off

Find an Autocar car review

Driven this week