Hyundai UK has declared its intention to halt its meteoric growth over the past five years in 2013, because it doesn't have enough cars to sell.
The company announced record sales in 2012 yesterday, to just under 75,000 cars, up 160 per cent since 2008. It has become the first Korean manufacturer to break into the UK's top 10 biggest-selling car makers.
However, boss Tony Whitehorn revealed today that, with all of Hyundai's European factories operating at maximum capacity, and demand for more cars being led by China, the USA, Russia and India, the UK was only targeting a repeat of last year's sales rather than continuing its exponential growth because it could not get enough new cars to sell.
"Last year was a watershed, one in which we broke all records," said Whitehorn. "In contrast, 2013 will be about building the brand so that the company name reflects the quality of our vehicles, ahead of a renewed attack in 2014."
As part of that strategy, Whitehorn said it was key to keep new Hyundai owners buying new cars from within the brand.