Falling UK car sales boost Fiat's market share
8 October 2008

Fiat has achieved its greatest UK market share in four years, according to new car sales figures for September from the Society of Motor Manufacturers and Traders (SMMT).

The continuing slump in sales of new cars in UK has boosted Fiat’s market share by 15.4 per cent from last year as buyers move to smaller, more fuel efficient cars,. Figures for September show its market share is up from 2.6 per cent to 2.97 per cent despite its sales falling by over 10 per cent year-on-year.

The SMMT’s September figures also show industry sales to be down by 21.2 per cent year-on-year, with several manufacturers (including Hyundai and Toyota) experiencing a similar fall in sales but an increase in market share

Increases in the price of fuel and road tax has prompted many car owners to downsize, with the new 500 proving a popular choice. A total of 3624 Fiat 500s were sold throughout September, over one third of the firm’s total sales of 9818 for the month.

George Barrow

Our Verdict

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The Fiat 500 is a deserved success story for the brand, offering bags of style, a fine drive and low costs

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