Renault boss Carlos Ghosn believes car companies will have to focus on the development of “cheap and frugal” electric cars for the Chinese market, where expensive zero-emissions cars are currently failing to find favour.
Ghosn confirmed that the company is working to advance cheap EV technology in China in conjunction with its joint-venture partner, Dongfeng.
The Dongfeng-Renault Automotive Company will build an electric vehicle based upon the Renault Fluence at the new plant in Wuhan, China. However, unlike the Kadjar currently being made at the facility, the EV will wear a Dongfeng badge. The underpinnings of the car will be shipped from Korea in CKD kit form and assembled at Wuhan.
When asked by Autocar what part electric vehicles would play in his strategy for China, Ghosn said: “At the moment it is very limited because the electric car market in China is very low. The EVs that are sold here are very cheap electric cars. Cars that are a little bit more sophisticated and a higher price are not selling well.
“The Nissan Leaf is sold in China,” he said. “It is a very nice car but it is selling a few hundred per month. We envision much bigger [sales] than that. We know that the price is a handicap; people are buying very cheap electric cars.