The first of Citroën's C-line cars will be shown at the Frankfurt motor show next month, according to company sources.
The C-line will mark a revolution for Citroën in recasting itself as a value brand that will offer simplicity and be pitched at customers who "seek a balance between cost and functionality".
The first C-line model, which is expected to replace the ageing C3 supermini, will feature "bold" styling but will also be inspired by the stripped-out simplicity of 2010's Lacoste concept. Autocar has learned that the C-line look is to be rolled out across the rest of the Citroën range "as quickly as possible".
Last year Citroën CEO Frédéric Banzet described the C-line as "competitively priced", rather than a direct rival for budget brand Dacia. Manufacturing costs will also be held down by reducing the number of drivetrain and trim options offered.
However, C-line buyers will also be able to customise their car with options such as a large touchscreen and upgraded sound system. Many of these options could be dealer-fitted, further reducing costs for Citroën and reducing delivery times.