The Holden Efigy was a hot rod recreation of Australia's most famous car, the Holden FJ
GM Design's first boss, Harley Earl, in the 1938 Buick Y-Job
Buick LeSabre of 1951 was one of Harley Earl's most radical concepts
Bill Mitchell succeeded Harley Earl and masterminded the Corvette Stingray
The Cadillac Eldorado, introduced in 1953, became an instant classic
Third GM design chief Irvin Rybicki with a Buick Riviera
In the 1960s and 1970s the Eldorado was angled towards the luxury market
The tenth-generation Eldorado adopted a much more compact design
Could the Cadillac ELR plug-in hybrid concept be the Eldorado of the future?
The Buick Riviera was produced between 1963 and 1999
This 2007 Buick Riviera concept was based on the GM Epsilon II platform
Buick Reatta is a short-lived sports coupe from the late 1980s
The Spark hatchback is an indication of Chevy's broadened scope
Chevrolet Volt/Vauxhall Ampera range-extended hybrid broke new ground
Third-generation Buick GL8 was aimed at the Chinese auto market
Cadillac Ciel is one of the boldest recent concepts from GM Design
Muscular Cadillac CTS Coupe was an award-winning concept
SRX is Cadillac's offering in the mid-sized SUV sector
Racing inspired Corvette Centennial celebrated 100 years of Chevrolet in 2012
Chevrolet GPix crossover concept was created in GM Design's Brazilian centre
The Malibu, famed in the 1970s, was reborn by Chevrolet in 1997
The Chevrolet Camaro underwent a 21st rebirth, starting with this 2011 cabrio
The new Camaro ZL1 is the most powerful muscle car Chevy has ever produced
The classic lines of a 1980s Chevrolet Corvette
The Chevrolet Cruze is designed with global tastes in mind
The Chevrolet Equinox is a US-market mid-sized crossover SUV
Fifth GM Design boss Wayne Cherry with Cadillac products
Striking Chevrolet SS concept car from 2003 had a 6.0-litre V8
GM EN-V concepts pointed towards the future for urban mobility
Bold GMC Granite concept was destined for production, but scrapped
Bonkers Oldsmobile Aerotech was an experimental high-speed vehicle
Opel/Vauxhall Astra GTC – a modern classic of the GM design team?
The Insignia has proved to be a hit with European motorists
Vauxhall SRV was an attempt to explore some radical design concepts
General Motors Design celebrated its 85th birthday in 2012. First established by GM chiefs as the 'Art and Colour Section' on June 23 1927, the division has been responsible for setting the design and styling tone of Chevrolets, Cadillacs, Buicks, Opels, Vauxhalls and many other brands for more than eight decades.
From a single office located in the GM Building on East Grand Boulevard, Detroit, the division is now made up of ten global centres and has 1900 staff. The centres are located in the United States, Germany, Korea, China, Australia, Brazil and India.
The division started under the guidance of Harley Earl, a custom coach builder from Hollywood. GM was the first major manufacturer to set up such a division. Earl himself is regarded as one of the pioneers of concept cars, and was also partly responsible for the industry practice of refreshing models each year. The charismatic design chief also ushered in the design of the Chevrolet Corvette and the vehicle tailfins of the 1950s.
Since Earl retired in 1958, GM Design has subsequently been led by five vice presidents: Bill Mitchell (1958-1977), Irving Rybicki (1977-1986), Charles Jordan (1986-1992), Wayne Cherry (1992-2003) and current boss Ed Welburn.
Click on the image above to view our full GM Design gallery.