Kia will show the first car to be completely designed by the firm’s design boss Peter Schreyer at the Geneva show.
The concept, likely to be called Kia YN, is the first car that ex-Audi designer Schreyer has worked on from scratch, and is said to be unlike any other Kia to date.
It is very close to the production car, which is due towards the end of this year. The design uses current Kia themes, such as the “tiger” grille, but goes some way to moving the brand further upmarket.
“This car will enable people to see what’s happening with the brand,” said a Kia source.
The interior, especially, is described as surprising by sources that have seen the car, with higher-quality materials and a more premium feel.
Smaller than a Cee’d, the Kia YN is based on the same platform as the Kia Soul and is designed to compete with the likes of the Vauxhall Meriva. It features a full-length glass roof and what Kia describes as “astounding spaciousness in a compact package.”