Nissan has officially launched its third-generation Cube in the UK.
The near production-ready Cube was in London last night in a specially-created Cube Store being used to promote the car.
See the Nissan Cube UK launch pics
“The Cube is a completely new product for us,” said a Nissan source. “We’re aiming to get it into pop culture and will be using marketing methods for the car which we’ve never used before.
“We’ve never really had a product aimed at such a young audience so we’re prepared to try something different with it.”
Instead of a traditional advertising campaign in print and visual media, Nissan will instead be promoting the car on social networking websites such as Twitter and Facebook.
Nissan hopes to sell around 2000 Cube units per year, with UK sales starting in January. The car will be on display in the Cube Store on Brick Lane until 3 January.
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Re: Nissan Cube gets UK launch
Near where I live there is a guy who imports the 'old' model Cube, and he sells loads of them. They don't seem to be bought by young people though, rather businesses looking for promotional vehicles, or I guess middle aged drivers who want something different..
I'm not sure whether this new, more 'curvy' Cube looks as good as the original though..
Re: Nissan Cube gets UK launch
I can name several Nissan products that are below par - whether it be the engine in the Navara, the legacy of the "Almera" line etc... I say this as a very happy owner of a Nissan car!
Correct. For a car of its weight and what you would assume to be its "average" weight loading it should have discs at the rear, not only for the extra stopping power they provide, but also because disc brakes react quicker to abs inputs, thus slowing the vehicle faster and with better stability.
Wow, the seats fold. They don't even fold flat for God's sake! That's not a "well thought through" or packaged vehicle. Compared to the folding, sliding, removable seats in the Skoda Roomster, or maybe the clever seats in the Jazz and you should admit that really Nissan missed an opportunity to make the most of this vehicle.
Sales below those that Nissan predicted. They're still desperately trying to shift what they refer to as 2009 stock, when almost all manufacturers have shifted the last of their 09 stock (bar those dealers selling Chrysler etc). This is despite a shift in consumer buying towards smaller cars, including the introduction of cars like the Kia Soul, which is doing very well.
No, they're not. They're both mostly based on a supermini (Micra and Fabia), they both try to maximise space with a boxy design in the load area and they're probably going to be in similar price brackets. Stylistically (is that a word) the Cube does sit on its own, because very few manufacturers are prepared to produce something like it for the European market.
You have now made me sound like I really hate this car - I don't. I quite like the look of the cube. I couldn't have owned one at 21, I couldn't afford it and to be honest I agree with other posters here - there would have been comments from my friends. I had a used civic at 21, I took the "old man" comments in my stride, but the Nissan really isn't my cup of tea. It's very interestingly designed, asymmetrical etc, the interior is pretty interesting on the Japanese version, I wonder if the UK version will be similar (as both RHD) or will be the more boring North American interior.
Re: Nissan Cube gets UK launch
Lad has a point. I loved my ex wife's Micra 160SR so much most of my personal milage was done in it rather than my company Saab 9-3 Vector Sport. Got loads of stick from mates along the lines of "what you doing in that girls car."