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McLaren sales strategy revealed

Last post Nov 15, 2009 6:49 PM by bjmullan. 2 replies.

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  • McLaren sales strategy revealed

    Nov 14, 2009 9:50 AM

    McLaren Automotive has drawn up a ten-year business plan that will see it expand a network of bespoke dealerships across the world, including America, Hong Kong and China.

    Production of the new MP4-12C, the company’s Ferrari 458 challenger, is set to start late next year, with sales beginning in Spring 2011.

    The company’s strategy up to 2021 has been finalized in a bid to show it is serious about developing the business. “We want to show we are not in this for the short haul,” said...Read the full article
    • Allanp
    • Joined Apr 06, 2009
    • 37 Posts
    • Status: Offline

    Re: McLaren sales strategy revealed

    Nov 14, 2009 9:50 AM

    how about a scottis dealerhip
    • bjmullan
    • Joined Sep 10, 2008
    • 5 Posts
    • Status: Offline

    Re: McLaren sales strategy revealed

    Nov 15, 2009 6:49 PM

    I take it part of the 10 year plan is to actual have a factory to build these cars?  It's my understanding that planning permission is still not been approved for the new factory....
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