Blimey you're a tough crowd to please aren't you.
Obviously McLaren didn't invent simulators, though I guess among road car manufacturers it's fairly unusual to be using an F1 based simulator and of course it's widely accepted that the McLaren simulator is one of the finest in the F1 world.
It does sound flat, there's no doubt of that but surely some work on the exhaust system can fix that, it seems manufacturers can tune exhausts to sound anyway they like these days, surely more important to concentrate on the chassis development and sort the noise later.
I quite like the understated looks. I find the AMG SLS to be the one that is trying to hard, as the SLR did before it. It's shouting "I have heritage, honestly I do" and I think it has come off brutally ugly with it's in your face appearence. Not all supercars need to be all dramatic like Lambo's and Zonda's.