Pikes Peak is about a man pushing his machine to the limit, risking the ultimate sacrfice (his life) in an affort to go quicker up the mountain than his fellow man, purely for the thrill of it.
People stand in awe of the drivers ability to control these monster machines.
The only people who will stand in awe of a computer and a gps system doing something similar are geeks and nerds.
And no, it's not that I don't understand the technology or that I'm scared of it, the thing is that I understand what the challenge of Pikes Peak is, which is apparently more than these boffins do!.
(Mind you, if this car falls off the side of the mountain and disintergrates, I'll absolutely p**** Myself laughing!)