There are going to be a lot of people missing the point on this car. But I can see a bunch of real track day enthusiasts who want THE best driving experience they can get, around their favourite tracks and still give them the same feeling and performance on their way home.
This is a race engineering company applying decades of expertise (right up to F1) for the ultimate visceral thrill - with the durability of a Honda road car - that's why it's special, and not everyone's going to be able to appreciate (or afford) it. And for some, turbos just don't do it, boys!
I hear they sold 300 of the Japanese 4 door Civic in 6 minutes for £30-something, and, although this car has been totally engineered for UK roads, I reckon there'll be enthusiasts across the world who will see it as good value for something so unique.