I think Skoda have an image that is recognisable, is strong and projects a quality product in relation to the price it's sold for. People buy into this image.
I hope they don't lose this or trade it in for something less recognisable but if anyone can pull it off, Skoda can. They have completely reinvented themselves in the last 20 years, Subaru should be looking to take on the bloke who transformed Skoda's fortunes.
People don't laugh at them today like they laughed at Grandad's (god bless his departed soul) orange 130 Estelle in 1985. As an interesting aside, if you Google '130 Estelle' that doddery old bird from the Golden Girls appears more than the car.
Who'd have thought that then?
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