The high emissions and fuel consumption of Hummers is a main reason why people buy them, according to research from the US.
The Journal of Consumer Research asked a small selection of 20 Hummer owners why they purchased the large SUV and it was found most buyers were attracted to the macho US image the car portrays.
“As we studied American Hummer owners and their ideological beliefs, we found that they consider Hummer driving a highly moral consumption choice,” said the report.
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