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  • Hummer buyers 'like its poor image'

    Sep 28, 2009 12:41 PM

    The high emissions and fuel consumption of Hummers is a main reason why people buy them, according to research from the US.

    The Journal of Consumer Research asked a small selection of 20 Hummer owners why they purchased the large SUV and it was found most buyers were attracted to the macho US image the car portrays.

    “As we studied American Hummer owners and their ideological beliefs, we found that they consider Hummer driving a highly moral consumption choice,” said the report.
    ...Read the full article
    • artill
    • Joined Dec 19, 2008
    • 1,714 Posts
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    Re: Hummer buyers 'like its poor image'

    Sep 28, 2009 12:44 PM

    This sounds about right. To be honest, i hate being told what i should drive, and although i dont want a Hummer, or to pay any more Tax to the government, i do believe we should be allowed to drive what we want, be it a Hummer or a Prius. Variety is great. 

    405 Le Mans, Monaro CV8, S2000, MKX 3.8. No more space.
  • Re: Hummer buyers 'like its poor image'

    Sep 28, 2009 12:59 PM

     I agree completely. I also hate being told what I should drive. I also hate what sort of  weapon for self defenceI should own. I have a gun now but maybe I should move to a step further ...

     

    PS. Americans selected Bush Jr. ... Twice. Smart people. 

  • Re: Hummer buyers 'like its poor image'

    Sep 28, 2009 1:29 PM

    Autocar:
    “As we studied American Hummer owners and their ideological beliefs

    and how much did you get paid for that 5 minutes of work?

    Will these ideological-belief holding Yankee patriots with swelling chests of national fervour still feel the same when the company's owned by the Chinese? Hummer roll-call: 'Desert Storm '91, Fallujah '05, Beijing 2010.

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