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Alfa Romeo has launched a special-edition Mito for Japan.

The Alfa Romeo Mito Imola Edition will be limited to just 150 units and deliveries will start in November.

See the Alfa Romeo Mito Imola Edition picture gallery

Each model gets distinctive Imola Yellow paintwork, while other exterior features include 18-inch alloy wheels, red brake callipers and chrome wing mirrors.
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YUMMY Mustard Yellow, i can think of nothing better....wait.........excuse me.............*Grabs bin and is violantly ill*

Save the yellow paint for SEATS.....

How is the Mito going down in Japan?

I read a while back that the majority of Japanese buyers were superstitious about their cars and like them to have happy faces or a cheerful expressions represented by the head lights and grill.  Is this just an urban myth or is there something in it.

If it is true, the Mito is hardly the happiest looking car on the market?  

TegTypeR:

How is the Mito going down in Japan?

I was wondering how the Mito was selling in this country?

Apart from the some product placement (Coronation Street, Emmerdale (!)) I've only ever seen one or two on the roads.

 

 

There are about 8 (it changes all the time) new Mitos at my nearest Alfa dealer...... All sold.

Are Alfa trying to make themselves special by making a limited edition. Not that impressive to be honest. And besides we'll probably never see one unless we go to Japan. Maybe they think they've built a supercar that costs a lot of money to make so they've deceided to only make 150.

catnip:

I was wondering how the Mito was selling in this country?

Not sure about your end of the world, but there are loads in Edinburgh!

 I think it has quite a happy face - as happy as an owlet can look, anyway...

Audi did a (bright) Imola Yellow a few years ago - this should be called Dijon, though I think someone else has used that name. And why yellow for Japan, dare I ask?!