I think it is the end of the M brand as what it was.....its diluted....BM basically sold it out and cashed it in and now its like an SE, its not got that exclusiveness to it any, that specialness.
Most of you will know my thoughts....on BM....this is like hocing the family silver and a last ditch effort to sell more cars by trading on the M badge.....thus they sold the badge off and become just another meaningless badge on the back of the car....as said, BM I think will sell Mini (I am now more convinced than ever...could be totally wrong, but I am very convinced they will)....hocing the family silver shows they really are in trouble when you consider how they used to so protect the M badge.