Haven't a clue what thats about mate. The lips or the 'drive sexy.' Total marketing man dross if you ask me. It reminds me of when they ruined the launch of the classy looking 406 with the stupid "Hero" and "Theres no such thing as an average person" commercials. Idiots.
Perhaps they're targetting women with the drive sexy thing? Apologies to any ladies reading this but as the 'Because I'm worth it' and other similar taglines prove, women remember marketing quite well compared to the average bloke.The marketing man that penned that line clearly never clapped eyes on the old fishwife looking lady driving round these parts in a modified pink and white 107.
I happen to think that, "Peugeot, The Drive Of Your Life," was far superior. Why was that changed? When was last time BMW changed theirs? Although, "The drive of your life," that would be a total untruth now.
I drove a 307 1.4 HDi in France a couple of weeks ago and I couldn't believe it was a car from the same company as the 205, 405 and 306. It felt completely inert to me. I hated it. Nice engine, but ugly, ordinary handling, dull car. The 308 is even uglier.
Peugeot are clearly struggling to keep abreast of their in house cousins Citroen. That 208 rendering from Auto Express says it all. A truly ugly car is in the making. Just look at the new C3. I said it before and I'll say it again. Peugeot SACK your designers and rehire the old chassis boss!