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The first Ferrari California to arrive in the UK will carry the registration plate F1 CAL, after the Italian firm bought it from the DVLA.

The plate is possibly the perfect accompaniment to Ferrari’s first coupe-cabriolet, which should reach the UK in 2011.

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Richard Gordon, regional manager for Ferrari North Europe Ltd, said: “We wanted the perfect registra...Read the full article

So, how much did they pay?

"We worked hard to secure it" - Read:  "We paid shed loads of money for it!"

No matter the arrangement of letters and numbers all personalised number plates read 'Twät'.

oh ... and I thought 1 CAL was a 1970/80's low calorie fizzy drink as advertised by Victoria Wood 

 ;o)

I read in the *** forum that stey shed short of 300k for it which is quite a lot but they know better then us what makes good marketing.

I saw this car today driving through Twickenham Green - a white Ferrari California with 'F1 CAL' registration!

Lesia44:

No matter the arrangement of letters and numbers all personalised number plates read 'Twät'.

There's not much to add to that except 'Desperate Cow' for the ones bought for fat, orange housewives.

Lesia44:

No matter the arrangement of letters and numbers all personalised number plates read 'Twät'.

Agreed!

What's going on then? This car is due in UK in 2011?? I saw it today (8th Dec 2009) passing through Northamptonshire on the A43 / A45. A gorgeous White California, F1 CAL!!!!

 Hmm if it was for marketing they could have done it for about £20. Thats how much F1 CAL costs online to make up the plates. They could run those plates in Ferrari dealers, private and public events off road, track days etc. When on the road it can use it's normal plates.

It must have been bought for a customer who wishes to buy the car with that plate, and they will charge money extra onto the sale price.