Topkat:They should ditch front wheel drive cars too!
They would then be freewheelers!
Audi would not go rear, as much as some of us may wish them too (I personally think the A5 should be, it just looks like it should have it's tail out smoking and being downright lairy!) ooh hang on this is about weight sorry.
Now is the time to pioneer, because the buying public are currently at a pace that can understand what is going on. The pace of change of the green revolution has been gathering momentum in as such that we all understand now that we should do our little bit etc and the reasons why, whether you agree or not with the messages, we are all aware of them.
This can play into our hands as enthusiasts.
Thus the marketing deptartment (which is a big player with Audi) can key in to this and the engineers finally can show their skill in developing key pieces of kit and you get a coherant product where there is more harmony with the marketing men, accounting and the most important part, the engineers. Cake and eat it?
Jaguar, where for art thou?
Some may say that I now might need to be called drivenonallfoursplease, but most, if not all, won't care.