I'm glad to see Ford in to the land speed trials.Land speed racing has so much history, fun, and just plain good sportsmanship and to see Ford get this interested makes me like Ford more and more. They didn't take the government bailout and they are running the business like a business and not a charity.
There is a ton of history, advancement and innovation has come from land speed racing. Groups like the San Diego Roadster Club, The Bean Bandits, The Sidewinders, etc are the reason this type of racing is so fun and at the same time respected.
To check out one of the oldest clubs the Bean Bandits, take a look at their blog;
http://www.thebeanbandits.com/