I will be honest, I think JLR have it wrong......the cars styling is not good enough......I hope they change it (I really do)......its no E Type.....not even close.
VW have shown there car and its good, Mazda is well known and then the Lotus....etc.....for me they need this car to start in the early £twenties......they need some proper styling......for instance....with Merc, take the badge off and its still a Merc, with Porsche again the same.......with this.....it could be anything.
If they are going for the same market as the VW car, a lot of people will pick VW becuase it's VW........if they go up higher, I think against Porsche they will pick up some sales as its different......but why not offer a car that looks the part......look at the 8C....a master piece.....and the styling will be seen across the Alfa range, look at the Mito; JLR need to move the markers on styling from the images here, they then need to offer a good range that is accessible but can work and cater to the high end as well......do that and I think they are on a winner.......anything else I think will see JLR waste resource....but that is there decision......
I hope if nothing else they make this an elegant statement of intent...at the moment it just looks boring......people attack the Z4 styling (I think with good reason!!) but at least it has something......JLR please move it on style gear (or three!!)...with the styling it has, I just do not think this car will really do it.....and that is a big invest for not much return, play it safe.......make the styling good (yes, good engine and chassis etc...that is a given)......make the styling good otherwise it will under achieve....showcase UK Plc design talent.....you proved technical ability with the XF sports (in the current climate I think a mis guided direction....but that is by the by....showcase you certainly did!!)....now showcase your flair for product design/styling......if you do and offer the right range (start at early £twenties) these will fly off the shelf.....and you coudl now hook up with GM and produce an ECO version with there Voltec (or whatever its called) platform..."JLR use your heads!!"