As said the previous time this article was on the site......well done JLR....if the car is that good then I think it is great and showcases the tech. talent in the UK.......this in turn shows other overseas firms that great people are here in the UK and may encourage more overseas firms to come here.
I do think the timing is correct and as people know I do question JLR strategy and product mix......5l V8 in a reccession?....and JLR have a long way to go but at least this shows they have the tech. ability...they have a long way to go and still lots to prove....not least, but as said I wish them all the best.
However and I will say it again, JLR is not a UK firm, it is not British, it is an overseas (Indian) business....I am not for protectionism (no way....ref. first paragraph and welcome all businesses to the UK (assuming they are legal)) but JLR are not a British Company any more.....they are owned by TATA which is an overseas company......this is not about protectionism (or anything else for that matter), this is simply about how it is....in the article it could be said "the UK subsidiary of TATA"....there is nothing wrong with that......but it is NO LONGER a British Company and you need to be clear about the distinction to UK owned manufacturers/businesses.......call a spade a spade and call it how it is...."JLR the UK subsidiary of TATA"....not "the British Company"......
Otherwise you are saying there is no difference between a company that just makes stuff here and a company that makes stuff here and is also owned here.....and there is a difference....people talk of pratriotism..so make the distinction....this JLR model showcases UK tech. talent......a UK owned tech business showscases UK tech. talent and UK business talent......the ability to put it all together here in the UK, from finance, through design, patents etc to manufacturing and sales.......both are important (for sure) and both assist each other (doubly for sure) but distinction needs to be clear and needs to be made; "JLR is the UK subsidiary of TATA" is how it should be presented (or something similar)...but not.."Jaguar the British Company"....