If you look carefully at the picture of the factory roof, there is external plant running down the spine of the building, these will create shadows on the north side of the roof.
But I agree that the cost of the solar panels will far outweigh the savings made, the payback period will be at least 20 years at a guess. However the "green" statement it makes surely must have a value in these times as well.
What would be interesting to see is the CO2 output of making a single Ferrari, against an eco car such as a Toyota Prius, plus all of the other environmental impacts.
Ferrari use recyclable materials in aluminium, natural materials in copious amounts of leather etc, and lightweight materials to the benefit of performance and economy. All made locally where possible using local craftsmen.
The Prius on the other hand uses parts procured from the 4 corners of the earth, acid in its batteries and nickel (?) which has to be mined (a big output of C02), and because of the batteries weighs more than a petrol engined equivalent, to the detriment of economy.
I would happily place a bet on the cradle to grave C02 output of a prius is greater than an F430, and that includes using them both for the same mileage per annum. Remember that piece on Top gear where a BMW M3 driven at a calm pace was more economical than the Prius been driven frantically to keep ahead!
In all I think Ferrari are benefiting more from looking at the bigger picture than just what comes out of the exhaust pipe, which sadly most environmentalists do!