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Dodge has been building cars since 1914, although the name has been seen only intermittently in the UK, usually on trucks. Dodge cars stopped being sold here in the 1930s.

The marque almost reappeared in the early ’90s with the Viper, but here it was officially branded a Chrysler. Dodge's real return as a car brand came in 2006 with the launch of the Caliber. In the US, the Avenger replaces the attractively styled but not desperately successful Dodge Stratus.

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With it's typically American block design and drab interior, how can they expect to sell enough to make money? Yes the asking price is relatively low, but then again so are prices for Hyundai's and Kia's and they have far more up to date interiors with better matched colours and surfaces. The new Avenger looks cheaper and worse styled than the old Chrysler Avenger of the 70's

 The Americans should try to stop producing cars that require large sales volumes for the UK market and stick to specials/low volume products.